Bejo leads the way when it comes to breeding radicchio. We know all the ins and outs of the market for this specialist product, and offer a range of premium quality hybrids. By cultivating our varieties in various regions, a year round supply of radicchio is possible. Radicchio is originally known as Italian chicory in reference to its Italian origins. It is rapidly gaining in popularity in other parts of the world. This vegetable with its unique ruby leaves adds colour and zest to many dishes, and it is also frequently used to make mixed salads even more visually appealing.